What is Social Proof and why it matters to your business

Social proof What is social proof? Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business. Because people are more likely to purchase a product that others are already purchasing (the bandwagon effect), social proof can be a way to […]

How To Succeed In business in 2021

How to succeed in business in 2021 Running and managing a business these days is not an easy endeavor.  If you are a business owner and trying to grow your business, your digital reputation is something that is no longer an option or an accessory.  Your reputation matters and here is why.   Today, consumers have […]