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You May Be Risking Your Business
There is this one thing that can hurt your business’s online reputation more than anything else.
Yup. You guessed it. It’s your online reviews.
Negative reviews can deteriorate your brand’s online reputation and make your potential customers run in the opposite direction.
You see, 57% of customers say that reviews are a highly influential factor in their decision to buy. While 88% admit that they trust online reviews as much as a personal recommendation. And 86% of people hesitate to choose a business that has negative online reviews.
The stats above are only the tip of the iceberg. We can write pages of stats supporting the importance of online reviews for your business. In addition, Google’s newest update(s) are now emphasizing the importance on the number of reviews your business has in order to get you ranked in their local listings. But you probably understand how critically important they are already.
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