Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
See what’s in it for you.
Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.
Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
Designed to work together
Gain deeper insights into how users from your Google Ads campaigns engage with your site.
Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.
Create custom site experiences using the audiences you’ve already created in Analytics.