Google My Business Optimization

Google My Business (GMB) is the most important online listing for any local business. It drives the local business search results on Google search, maps, Google Assistant (voice search) and more. In some ways, your GMB listing is even more important that your website.

Google My Business (GMB) is the most important online listing for any local business. It drives the local business search results on Google search, maps, Google Assistant (voice search) and more. In some ways, your GMB listing is even more important that your website.

Claiming and optimizing your Google My Business listing is critical for not only for getting new customers, but helping repeat customers do business with you again. However, Google My Business changes frequently and the best practices for a well-optimized listing are not always clear.

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How to Optimize Your Google My Business Listing

When you optimize a GMB listing, you optimize not only to help your business rank better in search results, but also to help encourage people who see your listing to take the next step and contact or visit you.

  1. Claim or create a Google My Business listing
  2. Verify your listing to prove it’s for a legitimate business
  3. Setup users with proper access to your account
  4. Optimize your business information (name, address, phone, hours, categories, etc.)
  5. Add photos, videos and virtual tours
  6. Add products, services or menu as appropriate.

Search for Your Business on Google.

  • Go to https://www.google.com/
  • Enter the business name, city and state / province
  • Also search for previous business names, phone numbers, or addresses.
  • Look for a “knowledge panel” listing for the business.

Create a New Google My Business Listing

  • Go to https://google.com/business/
  • Click the “Manage Now” button.
  • Sign in with a valid Google account or create one if needed. Use an email address from your actual business domain if at all possible.
  • Follow the instructions to create a new listing.

Claim a Google My Business Listing

  • Sign in with a valid Google account or create one if needed.
  • If you haven’t already done so, search for the business on Google
  • Click the “Own this business?” link (desktop) or “Claim this business” link (mobile)
  • Follow the instructions to verify your information and claim the listing.